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Creating a Book Blurb That Matters: Vote for Your Favorite

A few years ago, Steven Dubner (of Freakonomics fame) wrote a post on the New York Times Freakonomics blog entitled "How Much Do Book Blurbs Matter?" In the post, he wrote, "Lately, I’ve come to believe that they really don’t matter at all," as many blurbs are actually crafted by a book’s editor on behalf of well-known authors solicited to lend their name to help a book sell. 

The folks at AmazonEncore are taking a different approach to book blurbs as they prepare to rerelease Eric Kraft’s Herb 'n' Lorna, which acquired a small, passionate following after its initial publication in 1988. We asked readers to tell us why they keep coming back to Herb 'n' Lorna, and why they continue to love the book more than 20 years later. 

Readers submitted their book blurbs, and now we need your help. Tell us which blurb makes you want to read the book, and help one lucky reader get their name and submission on the back cover of the upcoming edition of Herb 'n' Lorna. Submit your vote by March 26, 2010, and next week we'll tell you which blurb won.


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