Super Sensational Satirical Selling Piece

What's so remarkable about Gary Shteyngart? For one thing, how perfectly he pulled off this Borat-esque trailer for his latest novel, Super Sad True Love Story (available July 27). The show here is totally inside-baseball candy for publishing types, but--in response to some blogosphere feedback I've come across--I don't think the cameos (or any of the literary send-ups) make it too clubby for readers to appreciate the laughs--which are exactly the kind they'll find in Shteyngart's brand of storytelling. You may not know what the new book is about, but tell me after seeing this that you're not just a little more curious to have a look at it?

PS: True or false: James Franco is actually a student of Gary Shteyngart's.

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