Amazon Interviews Jeff Kinney on "Diary of a Wimpy Kid"
Jeff Kinney may not be the most publically recognized man in kids' books (who would that be, really?) but if you say "Diary of a Wimpy Kid" that is a whole other story.
Today fans will at last get their hands on a chocolate brown copy of The Third Wheel, the seventh book in the enormously popular series. We know that The Third Wheel involves Greg Heffley wading into the angsty pool of middle school romance (something Kinney and I both remember as "going with" someone) with it's social implications, third-hand accounts of romantic interest, and inevitable break-ups. I would pity Greg Heffley his trials but I know the book will be too funny for that.
Perhaps, like me, you are curious why after all the brightly colored covers the seventh book goes in a new direction (brown). Yes, I think about these things, and I am not alone ...According to Kinney, there was a meeting about what color to make the cover of a book set around Valentine's Day if you are not partial to using pink. One bright publishing mind at the table suggested that Valentine's Day is really all about the chocolates, and there you have it--thanks to an honest (if unsentimental) point of view, the issue was resolved, bring on the candy-colored cover.
In a highlight of my time at Book Expo America this year, I chatted with Jeff Kinney in the video interview below. We talked about the storyline of The Third Wheel, his plans for the series (both for books and other media), and his writing habits -- what he avoids and what keeps him going. Kinney is every bit as delightful as the books he writes, and I am excited to see the things we talked about come to pass.