Elevator Pitches: How to Talk About Your Book

WritersdontcryOne of these days, you’re going to have to talk about your book. It’s true! No matter if you’re submitting it to an editor or agent, trapped in an elevator with another writer, or just chatting with someone’s book-junkie grandma over cocktails--unless you never talk to anyone about it ever, it will come up. So, it’s in your best interest to figure out how to talk about your book. Briefly, because you can always talk about it more later, once they’ve expressed interest.

This is means coming up with the dreaded elevator pitch—the fastball version of your book so short and compelling you can sell someone on it between floors. Now, the elevator pitch has a lot of mystique built up around it. Most authors hate it—I mean, seriously? If you could capture the whole essence of your book in a mere paragraph of prose, why would you have written a whole book? Your story is complicated! It has layers! It is inexpressible in a measly paragraph. (Hence: book.) But you are a writer. You can do this. All you have to do is write one paragraph that gives readers a quick but strong impression of your book.

The best part is? Just the process of figuring out that elevator pitch will make it way easier to talk about in the future, with or without your script. So, to those ends, here are a few tips for creating an elevator pitch of your own.

X Meets Y
It’s like Highlander meets Black Swan . . . in space!

One popular method for creating an elevator pitch uses the framework “my book is X meets Y,” where X and Y are popular books or movies—sometimes with an additional qualifying factor, like “in space.” Now, some people loathe this method, since when done poorly, it tells you exactly nothing about the book (though it can be downright hysterical). But it has to be said: when done well, it is an awesome shortcut to describing your book.

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